Helping to build brands

A brand is not a logo, an identity or product. A brand is the gut feeling a person has about a product, service or organisation. This is because brands are defined by individuals and we are intuitive and emotive beings. See some of our branding designers past and present work and contact us to help you with your brand growth.

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9 steps to branding your business

If you’re looking to implement a brand design project discover 9 steps that will help deliver a successful project.

  • What are those steps?
  • Why they make a difference?
9 steps to branding your business ebook
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“Working with a uniquely skilled team with a shared vision makes our client’s branding design projects exciting and fulfilling.”

Chris Peak, Managing Director 新利18体育 Ltd.

Delivering on your purpose

A brand is not a logo, an identity or product. A brand is the gut feeling a person has about a product, service or organisation. This is because brands are defined by individuals and we are intuitive and emotive beings. Your brand tells your story, your purpose and why you exist. It is the business as a whole, its values and personality. This is the starting point of the story and from this we create a visual system to present your business purpose to all stakeholders – be they staff, customers or investors. Brand guidelines, strong, clean identities, messaging and roll out of consistent marketing collateral all follow.

A process to help you define your story

Through our comprehensive design process our branding designers will help you to tell your brand story. By conducting research on your business, audience and competitors we’ll help you to clarify your strategy – define your story, establish your values, and answer the questions as to what you do, how you do it and most importantly why you do it to make sure we understand your key brand messages. Working closely with you we’ll then go on to visually interpret your business and design identity, imagery, tone of voice, typography and colour palette. From here we can identify touch points – looking at what other materials, medias and platforms you may need to support your brand (for example, website, social channels, adverts etc). Finally, we help you to manage your assets – establishing the Brand guidelines and rules on use of identity across different materials and platforms. Paramount is consistency and ensuring that each brand touch point builds consistently on another.

Branding designers go on Safari adventures

Longleat has been one of the UK’s best-loved attractions for over 60 years. Featuring the UK’s No.1 Safari Park; a Main Square jam packed with fabulous attractions; and majestic Longleat House, one of the most stunning stately homes in Britain.

view longleat case study
Longleat brand design consultancy
Noje brand identity and packaging design

Branding for Nöje

A Scandinavian influenced luxurious hot chocolate. Our commitment to pure, simple & quality ingredients delivers an authentic, crafted drink to pleasure.

View Nöje case study

Greencup brand identity design and so much more

Wow Greencup – where do we start? A coffee brand with aspirations to be set apart from others. How? By being “greener” than the rest. By devising a solution for all those spent coffee grinds. Turning it into coffee fertiliser (that also acts a slug repellent!).

View Greencup case study
Greencup brand identity and packaging design

Thoughts & ideas on branding design

Milingüe - brand identity by 新利18体育 Brand
September 30, 2020

A trio of brand identity projects

Sometimes brand identity briefs are like buses - you don't see one for ages and then three come along at once!
Frances Evans
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Feature-image design thinking BrandDigitalInsights
July 3, 2018

Design Thinking

What is Design Thinking? Today’s consumers can access the global market place with the click of a button. A world where physical products and services…
Marianne
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Brand Style Guide Brand
October 19, 2017

How to create a brand style guide

What is a style guide and why do I need one? A Brand style guide takes key components such as your mission, vision, colour, type,…
Marianne
1
5 principles of logo design Brand
July 5, 2016

5 Principles of Logo Design

The whole idea of a logo is to communicate with the viewer and create something that resonates and is memorable. When you design a logo it…
Marianne
46

Our team will breath life into your brand and tell your story

We are a ‘family’ team of creative practitioners in the areas of design, marcoms and technology. Our team breathes life into brands. We are also parents, runners, cyclists, rugby fanatics, musicians and scrumpy cider makers.

Why Clients choose us

Team branding designers
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Like what you see? Take the next step. Let our branding designers help your business grow.